Ed Sheeran Loop Tour

Shape of Artwork.

Seeking a bespoke alternative to concert merchandise, Marvel Stadium engaged Danni to create a custom artwork for the Ed Sheeran Loop Tour in Melbourne. Designed to highlight of the artist, the concert, and host venue, Marvel Stadium, the artwork was displayed as a captivating point of interest upon entry to the VIP room. This was complemented by a live activation, where guests had their name personalised on limited-edition prints of the artwork as a keepsake. The immersive experience elevated the moment beyond the ordinary; providing guests with an exclusive and memorable encounter.